Restaurant management built around the kitchen pass Seven modules, one order record, one login
Dearrasa

Home/Modules/Customer Loyalty & Feedback

Module 07

Recognition at the counter beats another app nobody installs.

Regulars do not want to download something. They want the person at the till to know they always take the mutton without the coriander. Dearrasa ties that memory to the bill, where it is actually useful.

Loyalty

Simple enough that staff will actually use it during a rush.

Identified by phone number

No card, no app, no scanning. The number entered at billing links the visit to a guest record, and consent for contact is captured and stored with it.

Rewards that redeem as a tender

Points, visit milestones or a straight discount, applied at the counter as a payment line so your revenue reporting stays honest about what was given away.

Visit history on the bill screen

Last visit, favourite dishes, average spend, allergies and preferences, visible while the guest is still standing there rather than in a report next week.

Feedback

A complaint is only useful if it points at a station and a shift.

Star ratings tell you a mood. Feedback tied to the actual bill tells you which dish, which time and which service left the kitchen wrong.

Collection

Asked once, shortly after the visit

A short request sent after the bill is settled, on the channel the guest agreed to. Two questions, not twelve. Guests who do not want to be asked are not asked again, and that preference is honoured across outlets.

Attribution

Joined to the bill it came from

Because the feedback is linked to a specific order, it carries the dishes, the timing, the station that cooked them and the shift that served them. A run of comments about one item at one outlet on weekend evenings is a diagnosable problem.

Summary

Sentiment grouped by dish and by shift

Free text is summarised into themes so you are reading five recurring points rather than four hundred messages. The original text stays available, because a summary is a starting point and not evidence.

Recovery

The unhappy guest reaches a person

Strongly negative feedback raises an alert to the manager with the bill attached, so a recovery call happens while it still means something. Nothing about this module is automated apology.

Guest data, handled carefully

Your guests trusted you with a phone number, not with a mailing list industry.

Loyalty is the one module that holds personal information, so it gets the strictest treatment in the product.

  • Consent is recorded, with its date and channel. A number entered for billing is not treated as permission to market.
  • Guest data belongs to the restaurant. It is never sold, shared between unrelated restaurant groups, or used to advertise anything of ours.
  • Staff see what they need. Counter staff see preferences and reward balance. Full contact detail and export are restricted to owner level roles.
  • Removal is real. A guest asking to be forgotten is removed from the guest record, and the underlying sale is retained without identity because tax law requires the bill to exist.
Practical questions

Programmes, messaging and multi outlet regulars.

Can we run our existing loyalty scheme?

Usually yes, if it is points, visit based or tiered. Where you already hold balances elsewhere, they can be imported so a regular does not lose what they earned, which is the fastest way to sour a good customer.

Does it send marketing messages?

It can send transactional and reward messages, and campaign messages to guests who consented. We deliberately do not make bulk promotional blasting easy, because it is the quickest way to make a loyalty programme resented.

Do rewards work across our outlets?

Yes, and you choose the scope. A group can share one balance across all locations, or keep them separate where outlets are franchised and settle separately.

What if a guest gives a false number?

Then no guest record forms and the sale is recorded anonymously, which is the correct outcome. Nothing in the billing flow is blocked by a guest declining to identify themselves.

Next service

See what your regulars are actually worth.

Bring a few months of bills with phone numbers and we will show you repeat rate, spend difference between regulars and walk ins, and which dishes bring people back.