Home/Modules/Customer Loyalty & Feedback
Module 07Regulars do not want to download something. They want the person at the till to know they always take the mutton without the coriander. Dearrasa ties that memory to the bill, where it is actually useful.
No card, no app, no scanning. The number entered at billing links the visit to a guest record, and consent for contact is captured and stored with it.
Points, visit milestones or a straight discount, applied at the counter as a payment line so your revenue reporting stays honest about what was given away.
Last visit, favourite dishes, average spend, allergies and preferences, visible while the guest is still standing there rather than in a report next week.
Star ratings tell you a mood. Feedback tied to the actual bill tells you which dish, which time and which service left the kitchen wrong.
A short request sent after the bill is settled, on the channel the guest agreed to. Two questions, not twelve. Guests who do not want to be asked are not asked again, and that preference is honoured across outlets.
Because the feedback is linked to a specific order, it carries the dishes, the timing, the station that cooked them and the shift that served them. A run of comments about one item at one outlet on weekend evenings is a diagnosable problem.
Free text is summarised into themes so you are reading five recurring points rather than four hundred messages. The original text stays available, because a summary is a starting point and not evidence.
Strongly negative feedback raises an alert to the manager with the bill attached, so a recovery call happens while it still means something. Nothing about this module is automated apology.
Loyalty is the one module that holds personal information, so it gets the strictest treatment in the product.
Usually yes, if it is points, visit based or tiered. Where you already hold balances elsewhere, they can be imported so a regular does not lose what they earned, which is the fastest way to sour a good customer.
It can send transactional and reward messages, and campaign messages to guests who consented. We deliberately do not make bulk promotional blasting easy, because it is the quickest way to make a loyalty programme resented.
Yes, and you choose the scope. A group can share one balance across all locations, or keep them separate where outlets are franchised and settle separately.
Then no guest record forms and the sale is recorded anonymously, which is the correct outcome. Nothing in the billing flow is blocked by a guest declining to identify themselves.
Bring a few months of bills with phone numbers and we will show you repeat rate, spend difference between regulars and walk ins, and which dishes bring people back.